Testimonials
Don’t take our word for it. Hear from our customers about their personal experience of working with our team.
"Simply Brilliant Marketing"
"I've worked with Sue and her team for many years now and she should rename her company 'Simply Brilliant Marketing' as she has been totally transformational for our business and I am always recommending her to clients and colleagues which says it all in my book."
"It may as well be in a foreign language!"
“It may as well be in a foreign language! How do meta descriptions and page titles help me? Understanding everything about our website and what it can do isn’t always easy. Doing it alone is even worse. There are so many elements to a website and how it can generate leads that it is often difficult to know where to start. And getting stuff done on time… don’t even get me started! We update a lot of the content on our own, but when we get stuck, we often need a rapid response. Having Simply Smarter Marketing in our corner is priceless from a cost and time perspective. Sue and her team can explain everything in a language we understand and respond in a time that helps us still meet our deadlines. They even send loom videos so we can keep the information we have learnt and use it over again (which saves so much time)."
"She’s extremely good at what she does."
“We’ve worked with Sue for well over a decade, and the results have always been good. Sue helps us with website design and build and the SEO and she manages Google Ads. It’s the personalisation you get with her – you don’t feel like you’re just a number. She also helps out with anything from converting a picture to doing a PowerPoint presentation – and this frees me up massively. I don’t have to spend time looking for someone to get something done. I trust her opinion on it too.
In fact, she’s a good person to speak to. For me, she’s a sounding board on all sorts of business things as well as just the marketing, which is nice. She’ll give you a different angle.
She’s very reliable. If she says she’ll do something, it will be done. She’s extremely good at what she does. You get what you pay for. With Sue, that sums it up. The support, the flexibility, the knowing that it’s being taken care of properly…it’s one less thing to think about."
Linpic are market leaders in the supply and maintenance of storage carousel machinery. Their vertical storage solutions include carousels and shuttles that help businesses save space, improve efficiency and reduce costs.
"Sue’s probably increased our business by 65% in the last four years. What she’s doing is huge."
“We started using Pay Per Click advertising because we wanted to generate more leads. We also wanted to be able to control our marketing – to switch it on and off. It’s really working for us. And Sue is brilliant at it. The key factor is that she really understands it. She’s very good at explaining it too. She’s mastering all of it for us to such an extent that we’ll be able to increase business by £10K-£20K per week. And, because of the success of our campaigns and the way we’ve changed our business practices to allow for that, I’m now doing around 50% more consultations a week – and in only three days instead of five. It was Sue’s idea to put a lead magnet on our website. There are so many questions that people need to think about when they’re considering gates. Our lead magnet answers many of them and helps us build an email marketing database of people who are actively researching electric gates. We get a lot of leads through it. She does a lot more for us too. Overall, Sue’s probably increased our business by 65% in the last four years. What she’s doing is huge.”
"…It’s transformed our business."
“We owe a great deal to Simply Smarter Marketing for the leads coming into our business. We don’t operate in a huge area – typically within a 30/40 miles radius of base and we get a lot of good quality leads through. Really, I can’t stress enough the thanks that we have for Sue and her company, it’s transformed our business.
Sue came initially as a recommendation from someone else within the industry. As well as doing our social media management and posting, she supports us with Google Ads management and allocating spend in the best way possible, which she is fantastic at.
We don’t understand all of what Sue does in terms of money allocation to specific areas and postcodes, but she does it, and it works. I think the main thing for myself and my business partner, is her attention to detail and really taking on board our comments and recommendations. Also how eager she is to experiment and try advertising in different areas, for instance. She’s very on the ball with recognising if a particular area is a little bit slower and the leads are thinner in quantity. So she will have a discussion with us first – always – about allocating maybe more funds in that particular area to boost leads coming into the business. Her communication is fantastic.
I think, more importantly, we’re working with a marketing company that’s aligned with our values. That’s really important for us. A big thing for us is attention to detail. Things like celebrating successes and accomplishments. Support – and little things like posting birthdays…she’s got all of those saved. I don’t have to remind her. It’s all scheduled and it just happens.
She also makes it fun. She’s very easy to talk to, and lines of communication are always open. If something urgent needs to be actioned, you literally just have to put ‘urgent’ in the subject header and it’s actioned immediately. I can’t fault anything on that side of it. The service that Sue provides us with is faultless. I also like how she encourages momentum and pace.
It’s a lot of pressure off us because we aren’t experts in that field. We have minimal knowledge. We do feel reassured and we have a huge amount of trust that we put in Sue and her company, and we wholeheartedly stand by that.
Right from the beginning when Sue sent over her proposal, we were blown away by the amount of detail. It felt like a weight had been lifted off. It was professional, accurate and detailed. And I would say to anyone considering using Simply Smarter Marketing, first off, have a discussion with Sue and explain to her what you need from her and what you would like her to deliver. Her knowledge is phenomenal."
With over 25 years of experience in horticulture, their large client base includes both private and commercial customers. With an excellent reputation for their work, they provide a wide range of services from soft and hard landscaping to fencing, design and installation. Their team consists of highly experienced landscapers who pride themselves on a friendly and professional approach.
"Being able to trust someone and take their advice is a huge thing."
Simply Smarter Marketing handle our Google Ads and SEO. It’s something that I know nothing about so, when we started working with Sue, she basically took it all over from me, explained everything in easy-to-understand language and terminology and really just took all the stress out of it for me.
It’s working really, really well.
She takes the time to understand the business and the kind of customers we’re looking for. She’s lovely, easy to talk to.
She makes me feel in control of the advertising because when you’re doing Pay Per Click, there can be quite a lot of money involved and she helps me to understand how we can control that, which is very important to us as a small business. I think that’s the biggest thing that she gives me. Being able to trust someone and take their advice is a huge thing.
I don’t pretend to understand all the technical detail but she keeps me engaged with it with it so we’re able to talk through everything. She makes it completely stress-free.
Another thing I really love is that she’s always at the end of the phone. Even if it’s just a quick question or something more in depth, she’s always got time to talk it through. She makes me feel very supported too. She’s always checking in, just making sure everything’s OK – how are things going? Are you getting the right leads?
Before I worked with Sue, there’d be people calling all the time and trying to get us to spend money to get on to page one of Google and it really wasn’t anything I knew about or understood. If you are like that, then Sue and Simply Smarter Marketing are the right company because they take care of it all, they know what they’re talking about and I just completely trust Sue and her judgement. I have no qualms about it. If she says it’s the right thing to do, I really believe her.
Bash Skip Hire are grab truck and skip hire and aggregate delivery specialists who have provided exceptional waste removal services for over 15 years. Based in Leicestershire, they work with a wide range of trade and domestic clients, including large building contractors, smaller tradespeople and domestic clear outs. Their experienced drivers set the standard each day with professional, exemplary driving and customer service.
"…The biggest benefit is the results, seeing a constant source of leads."
Without marketing, there is no business. If I think back to when we did it ourselves, I could spend three days a week planning the next month’s marketing activity, and then we would be too busy to action it. Whereas with Sue, I spend an hour or two a month, and we can get the whole next few months lined up in that time. Then she goes off and comes back, and it’s all drafted and ready to go. And 99.9% of the time, it’s exactly what I wanted. It just takes away the headache.
She does all our Google Ads and our SEO. She manages the email database and all the social media posts, and she creates the content for all of these things. She’s produced a lead magnet for us too.
A key word with Sue is ‘consistency’. It’s nice to know that we have got a consistent message going out all the time. Everything looks the same, everything is branded the way I want it to be, it’s a consistent message, and it goes out like clockwork.
I’ve got basic knowledge about most of what she’s doing and when I ask her any questions, she can tell me in real depth that we need to test this or how she’s updated my SEO. And it’s just all the things that I know should be happening. If I’m thinking about it, I can guarantee that Sue has already thought about it.
Now that we’re into the programme, the biggest benefit is the results, seeing a constant source of leads. The headache and the stress have gone because I know Sue’s on top of everything.
She reassures you along the way. She never said on the first day of working with her that we would have multi-million pounds’ worth of leads the next week. She’s always said that this is a long-term process. It is an investment, not an overnight thing. She’s just very clear. I absolutely trust her and I’m confident that with her help, we’ll get to where we’re going.
Whatever Sue does, she does very well, and I always recommend her because it’s just so easy. It’s stress-free. It doesn’t feel like hard work; it just feels so natural – and we’re seeing the fruits of the labour.”
Rich Vernon’s team design and build beautifully landscaped gardens across the Liverpool, Merseyside, Warrington and surrounding areas.
"She pretty much quadrupled the leads we had coming in and…enabled us to increase our profits."
“I wanted to get more leads into the business. I was aware of Pay-Per-Click advertising but I didn’t know a lot about it, so I asked someone that I trust for advice – and he recommended Sue. She called me, we had a chat on the phone and then she sent me a proposal for using Pay-Per-Click to market our business. I decided to go with her because she clearly knew her stuff and that was the biggest factor for me.
We worked with her for a year – but then we moved away because I thought the on-going monthly cost was too high. The company I used were half the price of Sue but I wasn’t convinced, so I went back to her. The reality is, she’s more on it.
She pretty much quadrupled the leads we got coming in and dropped our spend on Pay-Per-Click at the same time. She’s also enabled us to increase our profits – we’re up around 30% on last year, with the same number of staff. The reality is that she delivers an awesome service. I recommend her a lot.
She offers a really personalised approach. I can ring and ask her any questions. She goes above and beyond – just because she wants to be helpful. It really is an outstanding service.”
"Sue spent the time getting to know Explore 4×4, and all that we are about, creating and maintaining our original and subsequent websites and all that goes with them. Her technological support and enthusiasm for the growth of our business has been remarkable, we don’t know what we would have done without her."
“Sue has given us inspirational, invaluable and vastly knowledgeable support throughout our time working with her. We were recommended to her at the very beginning of our business, and she has worked with us ever since. Sue spent the time getting to know Explore 4×4, and all that we are about, creating and maintaining our original and subsequent websites and all that goes with them. Her technological support and enthusiasm for the growth of our business has been remarkable, we don’t know what we would have done without her. Sue’s communication is second to none. Friendly and approachable, Sue always rises to the occasion, even for all our emergency email requests and phone calls! We would absolutely recommend Simply Smarter Marketing.”
"Knowing that you ‘get’ our business and target demographic makes my life much easier."
“All of which you manage in a calm, ordered and dependable fashion. Please pass my thoughts on to any prospective clients.”
"She researched what we do and asked the right questions to build a picture."
“I genuinely thought it was amazing working with Sue…She did everything for us. She was very good at getting back to us and was very friendly and approachable. Her communication was amazing. She researched what we do and asked the right questions to build a picture. She wanted to know what we were like as a business and about our target market. Then she just kind of got on with everything [on our Google advertising] and we’d only hear from her when we needed to – which worked very well for us. I’d recommend anyone to try her service.”
"The initial aim was to build my audience – and we’ve done that…"
“I’ve been relying on one main channel to connect with new prospects and I wanted to increase that to reach specific audiences in my local area. In a consultancy session with Sue, I mentioned a few options I was considering and she pinpointed LinkedIn as the most practical and cost-effective way to achieve my goal.
Having planned a networking event, we enhanced my LinkedIn profile and sent out very targeted outreach messages. Sue and her team organised it all. I just sat back and watched the connections – 300 new ones in just a few weeks, around 60 of whom have expressed interest in the event.
The initial aim was to build my audience – and we’ve done that – and in a shorter timeframe than I imagined. As an added bonus, I’ve noticed that even my simple posts have gone from being tumbleweed to getting a lot more engagement.
Sue’s great – she’s very smart with a wealth of ideas. She listens very well and obviously has a lot of experience to draw on. She’s a charming person and a pleasure to do business with – I’m happy to discuss my experience of working with her if you’d like to know more.”
"…The quality of the leads is better than we’ve ever had."
“We weren’t really doing any form of marketing and the website was very old and very dated. Redoing it was always going to be a big project with a huge amount of content. Sue gave us support and guidance in terms of mapping out where we were putting things. And giving us the ability to easily slot in the next stages.
From what we had to what we have now is a million miles apart. It’s just so much more up to date, so much more relevant. On the whole, we’ve noticed that the level of enquiries and the quality of the leads is better than we’ve ever had.
She also helped us on our Google Ads campaigns. We’d had Google Ads before, but it was a minefield. With Sue’s help, we cancelled off everything we had and started again. She gave us guidance in terms of what ads to run, the areas we run those ads, monitoring the spend and helping us in terms of switching things on and switching things off depending on where we were getting good and bad enquiries from. Response has been building and we’ve just seen the highest number of enquiries since the start of [the pandemic].
She’s always so full of advice and enthusiasm. I know that when we have a meeting she knows who we are. She’s not just looking at figures, she’s looking into the business so it feels a bit more personal to us, a bit more special. She’s a really easy person to work with.”
"As a result of working with Sue, in the last 12 months, she’s grown our business by over 300%."
“Susan isn’t trying to sell a ‘one size fits all’ solution’. For example, if we have a programme on Google Ads, she’ll be constantly evaluating it and making amendments – rather than just setting something up that’s an income stream for her and only looking at it every six months. It’s a much more proactive management of our work.
We’re regularly getting enquiries from people who need our services. Last week, we had £70K of orders for fire damper inspection and testing and, in part, a lot of it would have come from the work we’ve done with Sue. It’s how we’ve achieved a strong presence in the marketplace.
She sets a great strategy and she’s not afraid to change tactics along the way to achieve it. While we’re already a known player in the marketplace, as a result of working with Sue, in the last 12 months [2019-2020], she’s grown our business by over 300%.
While she’s incredibly technically competent, she demystifies it all so you understand why she’s suggesting something.
One way or another, the roles that she does are the equivalent of a full-time employee and yet I only have to deal with her for one hour a fortnight, whereas if I had to employ all those people in the various roles, it would be a lot more. She’s been a huge support to us. She’s a star.”
"My decision was based not on price but on service."
“I’ve used Sue’s services for many years. She’s always done a very good job. She’s meticulously efficient and very quick to get back to us. I always have a lot of confidence that she’ll never let us down.
Between us, we recently upgraded my website – it had just got a bit behind the times. It’s fantastic now.
I had received a quote from elsewhere but even though I was offered a cheaper price, I decided to stick with Sue. My decision was based not on price but on service. Sue’s always very amiable, yet serious and knowledgeable about what she does, and she always works very hard.
Plus, her ideas for the website have always been really good and she always seems very good on the IT side. She’s put together a new package, with more analytics and elements to enhance response.
The main aim was to update the site and drive more business. It’s only been running a few weeks and we’ve already had an increase in leads. The analytics will tell us if this is due to the changes on website.
If you’re thinking about working with Sue and you’d like to give me a call about my experiences, I’d be happy to talk.”
"...if you’re looking to win new clients on LinkedIn working with Susan is a total no-brainer."
"Susan recommended one change to my LinkedIn profile and within a day I had attracted a new client and secured a 15xROI – if you’re looking to win new clients on LinkedIn working with Susan is a total no-brainer.“
"We have definitely won new business as a result of the website redesign"
Services:
• Marketing consultancy
• Web design
“I started my accountancy business from home with ten clients – and I had a website that was built on a template. It was good while we started off but as we grew, I knew I needed a better one. So I looked at sites I liked – including the one of my business coach, which was built by Sue Bromwich.
She’s more than a website person
I rang her and she came down to our offices to do an initial consultation. My colleague Natalie and I went really deeply into what we wanted with Sue and I realised quite quickly that she’s more than a website person – she’s a marketing consultant.
I love how meticulous she is on consistency
We talked about the dream and the vision as well as the detail and Sue pitched it all together. She helped with our marketing in terms of general strategy and also by introducing a new colour for our logo, which helps us stand out. She redesigned our brochures and a booklet, and applied the new logo consistently across them.
She helped me enormously
Sue also designed the website, including coming up with the icons to make our message clear and concise. We’ve had a bucketful of people comment on our website, saying how nice it is to see an accountant who represents what they are in the flesh. We have definitely won new business as a result of the website redesign and I believe we will continue to do so as we further systemise. What Sue has done also means the foundations have been laid for a further marketing drive – she helped me enormously.
We can measure our ROI on marketing
She helped me define what’s important at what time, and reined me in because sometimes I can charge ahead. She helped me make what was in my head clear to customers and to my team. She also taught me a lot, for example about Google Adwords. We can now get better data from our website and, with clear metrics in place, we can measure our ROI on marketing.
Nothing is ever too much trouble for Sue
Going forward, if I’ve got a marketing problem, Sue will be my first phone call.
It’s so easy to work with her. She really is determined and focused – and her piece de resistance is her enthusiasm and how much she cares.”
"I felt a bit nervous as a buyer because it wasn’t my area of expertise, but based on the recommendation, I was confident that Sue wouldn’t pull the wool over my eyes – and I was right."
"Nick Scull, CTA, is the director of Cranedale Tax, a specialist tax consultancy that supports accountants and other professionals. At Simply Smarter Marketing, we designed and produced his website, as well as a refreshed logo and a new suite of brand materials.
“I created my first website myself and it was just designed to support my credentials. I’d been hoping to have something that presented me very well to the outside world. However, it became increasingly embarrassing and was a real barrier from marketing myself as vigorously as I should.
I was about six months into my business when I was introduced to Sue. It was a recommendation from one of her existing clients. I felt a bit nervous as a buyer because it wasn’t my area of expertise, but based on the recommendation, I was confident that Sue wouldn’t pull the wool over my eyes – and I was right.
Now that I’ve got Sue’s website behind me, it’s empowered me to go out and promote myself more vigorously and with much more confidence. I was worried that people wouldn’t follow through with me based on the old website, but thanks to Sue, I’m a thousand times happier knowing people will look at the website – it does a good job in reinforcing what I say.
I’m also much happier with my logo and Sue’s helped me with my business cards so I’ve got the complete look. It’s professionalised the way I present myself.
If you’re thinking of working with Sue and you’d like the kind of reassurance that I had about contacting her, you’re welcome to call me. Just visit my website at www.cranedaletax.co.uk and hit the ‘call now’ button.”
"Did I just want someone at the end of the phone?"
Sue was a referral from another company – but we did have other options. For example, [because she’s based so far away from us] did I just want someone at the end of the phone or did I want to bring in someone local instead? It was a worry for me at first. However, Sue’s excellent communication soon put my mind at rest. Her level of reliability is just what we need. She’s really nice to work with too!
She’s taken the time to understand our business and that was a big thing for me. She’s been with us from the start and understands the company’s organic growth. You can really see that in her work on the website and how she’s helped us bring all the different parts of the business under one banner. Even things like sourcing images for the website that fit in with our brand – she gets it.
I’ve got a marketing, PR and creative background so I’m quite specific in how I want things to look and sound. Sue’s provided that brilliantly and also gives me her own input.
She’s been integral to the rebrand. She’s been great on making the process seamless – from the website to the stationery. As marketing manager, she’s my creative arm. She puts my vision onto paper.”
"It was very straightforward and very easy."
"In 2017, we decided we needed more flexibility and control on our website, so we started looking for a company to work with locally. Then it was suggested to us that we give Sue Bromwich – who was based nearly 200 miles away – a call. I was a bit reluctant because of the distance but she came highly recommended.
When we received Sue’s proposal, she wasn’t the cheapest although she wasn’t the most expensive either – but what was in the proposal made sense for our business. It all seemed to flow and work, and it gave me the confidence that even though I’d not met Sue in the flesh, she was working on my wavelength. She just got us.
Sometimes it can be a very daunting process setting up a website. The whole structure of how Sue went about it was different, but it made sense and it was a great way to work. It was very straightforward and very easy.
Working remotely was a little strange, I have to be honest, even though I’d bought into Sue and what she could do. However, we had our first meeting and she did what she said she was going to do, and followed up on unresolved issues – and it just became more and more comfortable.
We worked through telephone and Skype and the outcome has been very successful – the website has been launched and we’re very pleased with it. Sue has given us some very sound ideas, and has made it into a very pain-free process.
Sue’s clearly got a lot of experience. She knows what works and what doesn’t and we are very fortunate to have come across her.”
"Working with Sue…has helped us produce some really good results from our website and other marketing."
Sue enabled us to save money – not just for saving money’s sake but, for example with Adwords, to do it in the most efficient way. In fact, since we’ve been working with her, we have seen an 80% increase in our leads from AdWords. This improvement has come from really understanding what is working and what needs changing. The detail is something Sue really gets excited about- which is great for us and our results.
Doing a new website was part of a bigger marketing strategy to double our turnover within 2/3 years. We wanted to work with Sue on it to get the results we were looking for. Sue is the one of the most organised, logical and process driven person I’ve worked with. Having someone like Sue to keep tabs on us to make sure we get things done is great.
It’s not often you find a supplier who really is interested in your business and treats it as her own. Sue always wants to get the best results for our business. She’s a supplier who rings you rather than you having to ring her. Sue has always got time to go through something with you. She’ll explain really well what she would like to do and how that will help us.”
"Sue delivered above expectations on our website."
Services:
• Initial website design
• On-going website updates
“My issue was talking to web designers who didn’t ‘get it’. As one of our team had already worked successfully with Sue, we approached her about creating a new website for our business. With Sue, you know you’re talking to someone who is actually listening to what you want. So right from the start, she got what we were trying to do and developed a real grasp of what is quite a complex marketplace.
She understood our brief and delivered above expectations. Everything we wanted our website to look like, it does – that’s where she’s got the edge. There was no template from us and yet we love how it all flows through. It is ideal for our customers. We got exactly what we wanted…and more.
As our business has developed, she’s continued to help us with the site and her service on updates is perfect. We just give her a call and it’s always done really quickly. She’s always efficient and friendly, and nothing is ever an issue.
Sue always hits her deadlines – and she offers real value for money, which is important for any business.
I recommended her service to another business and I know they’ve found exactly the same excellent service from her. You definitely get what you’re looking for and more with Sue.”
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